Ipsos in the UK Podcast
Ipsos in the UK Podcast
Ipsos in the UK
Part 2: Online Health Information - the good, the bad, & the ugly
35 minutes Posted Dec 11, 2025 at 11:45 am.
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Show notes

Helen Bennis, Senior Director at Ipsos chats with Dr Stephanie Anne Baker, Reader at City University of London whose research focuses on how rumours, false, and misleading information travels online with a particular focus on health and wellness, and, Dr Camilla Stokholm, GP and author of ‘What your doctor eats’.

In this second of the two part series they discuss:

- What harm inaccurate, unethical and unregulated health information can cause

- How to identity trusted sources (and those masquerading as trusted sources)

- Why everyone should be evaluating their information diet (and how to do that).