In this episode, we look at the case between the United State Patent and Trademark Office (USPTO) v Booking.com case where the Supreme Court upheld the decisions of the Circuit Court that Booking.com was not generic and had acquired secondary meaning over time and under the Lanham Act, the consumer is king,” Grounds for refusal to register a mark. Scope of protection.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/appSupport this podcast: https://anchor.fm/rita-chindah/support