What is it about studying Classics that sets you up for success in the insight business?  Sam Knowles, Chief Data Storyteller at Insight Agents, joins the IPA Making Sense Podcast to discuss insight, innovation, AI, decision-making and much more.

The IPA Making Sense Podcast: Tessa LeGassick

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.