Murvah Iqbal, CEO &amp; Co-founder of all-electric delivery company HIVED, joins the IPA Effectiveness Files to talk about the journey HIVED has been on so far, the origins of the business and the core principles behind the brand.

IPA On... Dating trends

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.