Initiative's Caroline Manning joins the IPA Making Sense podcast to explore how to find coherence in a fragmented media world, how planners can balance data, culture, and creativity, and how emerging tools like AI can be used to supercharge, rather than replace, human thinking.

The IPA Making Sense Podcast: Rich Kirk

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.