Alcohol Mindset Coach, author and podcaster Anna Donaghey joins the IPA On... podcast with Antonia Stearn to explore the advertising industry's relationship with alcohol.

Together they discuss addiction, agency culture, peer pressure and the impact alcohol can have on mental health.

Anna's book 'What Are You Thirsty For?: Rethinking alcohol and the life you want' is available to purchase now: www.waterstones.com/book/what-are-y…y/9781915780607

New Business Diaries: Pedro Martins and Tobi Asare

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.