IPA Podcast
IPA Podcast
Institute of Practitioners in Advertising (IPA)
IPA On... Mentorship matters
36 minutes Posted Oct 9, 2025 at 12:00 am.
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Show notes
For this episode of IPA On… Antonia Stearn is joined by Mercy Abel, a multi-award-winning marketer, speaker, and co-founder of Futures UNLOCKED, which provides paid internships and free workshops for emerging creatives across Scotland. They explore Mercy’s route into the ad industry as a graduate during Covid, why she is so passionate about mentoring, and why making mentoring and internships as accessible as possible is so important. For more on the programmes mentioned during the episode and...