In this episode of New Business Diaries, St Lukes' Jess Gibb is joined by Rebecca Nunneley, lead consultant from the AAR. In a wide-ranging conversation, they explore the evolving role of consultants, the impact of the IPA Pitch Positive Pledge, the challenges agencies face in deciding whether to pursue smaller opportunities or wait for larger ones and much more.

IPA On... ADHD Awareness

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.