In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.

IPA On... Mental health and wellbeing

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.