In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&amp;Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out.

The Effectiveness Files: Tony's Chocolonely

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.