In this episode of IPA New Business Diaries, VMLY&R's Claire Charruau asks Creative Equals' Ali Hanan whether greater diversity is the best kept secret of a successful new business practice.

New Business Diaries: Gemma Batterby and Suki Thompson

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.