In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term? 
From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices.

IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming trends and developments to help brands succeed.

AdTalk with Paul Bainsfair: Marc Nohr

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.