Each podcast IPA Director General Paul Bainsfair speaks to leading figures from the advertising and business arena. In this installment, he talks to renowned economist Noreena Hertz on the lessons for ad land on engaging CEO's and business decision makers.

AdTalk with Paul Bainsfair: Karen Blackett

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies, which are responsible for 85% of UK advertising and communication spend.&nbsp;Our shows, AdTalk with Paul Bainsfair, The Effectiveness Files with Laurence Green, Making Sense, New Business Diaries, and IPA On... Talent Matters break down the big issues facing the advertising and communications business.