Scott Siepker joins Chris Williams to discuss how his World Cup videos reached soccer fans around the globe, and what the experience revealed about social media algorithms, viral content and human connection.Chris and Scott also explore the cultural impact of the World Cup, lessons content creators can take from Scott’s success and some thought-provoking conversations Chris recently had with friends in rural Iowa.Presented by Steeple Ridge Bourbon.Learn more about your ad choices. Visit megaphone.fm/adchoices