Today's episode is about a topic that is one of my favorites. 

During the pandemic, everyone keeps asking me, "How are you going to pivot your business?" 

My response is, "I'm not. I'm going to DIVOT."

What does it mean to divot? It means to go deeper into what you already do. Instead of changing direction, give customers a more substantial version of what you already offer.

I think you will find this to be a fascinating and thought-provoking episode.