Invisible Solutions
Invisible Solutions
Stephen Shapiro
E12: Brainstorming is Stupid
17 minutes Posted Jan 20, 2021 at 11:00 am.
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Show notes

Everyone loves brainstorming. Right? Unfortunately, the way most teams run their sessions is ineffective and inefficient. 

But what if there is a better way? 

In today's episode, I explore the 5 problems associated with traditional brainstorming. For each, I give you a better way that will help improve every session. Doing this will move them stupid to stupendous.

The 5 problems with brainstorming:

  • Poorly defined challenge
  • Lack of diversity
  • Group think
  • Single threading
  • Event-based

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