Investigating Influence - The Podcast | Blether Digital

Money can't buy happiness, but it can buy followers. Charlotte's talking about the ways influencers build inauthentic audiences online, and how to spot dodgy behaviour. Visit investigatinginfluence.co.uk for more

Website security, advertising regulations, intellectual property... being an influencer isn't quite as easy as throwing up a website or an Instagram account. Let's talk about some of the responsibilities influencers have to keep their audience safe. Visit investigatinginfluence.co.uk for more

Thoughts on disclosure (or the lack of) on Instagram and current regulations surrounding sponsored content.

Are fitness influencers damaging the industry? I talk to Andy Graydon about his experiences using influencers to grow his business, what he thinks about unregulated fitness advice and if he considers himself to be an influencer.

Nowadays, influencer is mostly used as a catch-all term for someone who has a large following on social media – be that a blogger, reality star or that girl who lives down the street and likes to post her outfits on her Instagram. It’s hard to define what an influencer really is in modern marketing, and I don’t think it’s possible to draw a line in the sand to create a clear cut definition that ticks all of the boxes. What makes someone an influencer?

People seem to be so caught up in “beating the algorithm” that they stop creating authentic content and become a bit of a slave to the likes. Yeah, I’ve been there. I’ve lived that life, and I am a hell of a lot happier just posting photos I love instead of thinking about what’s going to perform “well”. Thats easy for me to say when I care considerably less about my Instagram now than I did three years ago. I do think there’s a balance to strike between content that resonates with your audience and content that you genuinely enjoy creating - especially as an influencer. In fact, most of what I’m going to say in this episode is more related to influencers and bloggers than businesses. What happening to creating content because you love it? Because you enjoy it and it’s about things you’re passionate about? Instead it’s become this game of creating content because it performs well. Does that kind of shit actually resonate with people? I know that I’m fed up of following accounts that all look the god damn same. This obsession with beating the algorithm seems to be killing creativity.

Introducing Investigating Influence. More about me, Charlotte, and find out exactly why I wanted to start this podcast. I'm a freelance digital marketer, copywriter and occasional blogger who's passionate about the world of influencer marketing.