Whether you are launching a business or a podcast, you’re going to be tempted to “sell out”—to sacrifice the purity of your vision in order to make a buck. The choice is especially challenging when you’re a creative. When should you be the artist and when should you be strategic? I’ll explain how I figured this out for myself and how you can make the right choice.    In this episode I discuss:

• Why selling out is especially tempting in the Post-COVID world
• The folly of doing the work we think we “should” do, and how this decision leads to burnout
• Being strategic vs. purposeful
• Why it is important to connect with your ideal audience
• The importance of trusting yourself

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