Show notes
Last week we talked about the power that fans have in sports and how with great power comes great responsibility. In this episode, we touch on 3 methods of ensuring fans use their influence to further the game, support their athletes, and bring about positive change.
Key Points:
Don Cherry was fired from Sportsnet after referring to immigrants as “you people”.
Toronto Raptors support the Black Lives Matter movement with branded apparel.
Boris Johnson put on blast for failing to condemn UK fans for booing players taking the knee at Euro 2020.
Key Takeaways:
- Social Media is the powerhouse for cancel culture in sports. If we are able to use the tool effectively, we will have the most influential voice on the planet.
- Branding of sports organizations matters. Once a team/league sets a precedent, others follow to bring about positive change.
- Sports and politics are intertwined - each has the ability to influence the other. As fans, athletes, leaders in sport, we have a platform to challenge systemic barriers.
Love this show? Please leave a review here! We appreciate all the love that comes our way and thank you all for your support!

