OTT Business Podcast
OTT Business Podcast
Lawrence Harte
131 - OTT and Streaming TV Fan Engagement using UGC
16 minutes Posted Aug 13, 2024 at 4:34 pm.
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Show notes

OTT and streaming TV service providers can leverage user-generated content (UGC) to boost viewer engagement, foster loyalty, reduce audience churn, and generate more revenue.

However, content moderation for community motivation and legal compliance is complicated, and integration with streaming and media platforms can be difficult.

This episode helps you discover how to use a platform such as Megaphone TV to simplify the fan content creation process, ensure the content meets social and legal requirements, and use UGC to attract, engage, and monetize fans.

Topics Covered:

What is Fan User Generated Content - UGC? Why is Fan UGC Important? Generate Revenue with Fan UGC Sponsors and Fan UGC Content How does a Sponsored FAN UGC Segment work? What Broadcast times are Good for Fan UGC? Example of a Fan UGC Project or Campaign UGC and Brand Safety Usage Rights for UGC Fan UGC Technology and Skills Services and or Equipment Needed for Fan UGC Fan UGC Training