In today’s digital world, it is almost impossible for social media users to not stumble upon influencers and influencer marketing. However, the regulations and laws surrounding them are still undefined, which can cause ambiguity and confusion for users. What are influencers and influencer marketing, and how can they be regulated? Who is responsible for these regulations? In this episode, Caroline Ritchie and Claudia Paneque Marrero talk with Ruvimbo Musiyiwa M.A., communication scholar from Canada. Ruvimbo's work centers on influencer marketing, exploring potential approaches for its effective regulation.