In this episode we catch up with Trevor McFedries, founder of the meta media studio Brud ( (http://brud.fyi/) ), whose digital avatar artist and influencer Lil Miquela recently caused a stir through signing with one of the worlds premier talent agencies, CAA.

We discuss the origins of the project, why he sees Miquela as more of a challenge to Mickey Mouse than human artists, and also some pretty bold ideas for how avatar led projects might help us reorganise the music industry to be more equitable.