Show notes
In Episode 14 of Intelligent Equity, host Ryan Kiefer talks with Aaron Weiner and Karen Kelley of Comey & Shepherd Realtors. They discuss the importance of staging a home to sell by de-cluttering, organizing, and taking professional pictures that will portray the property in the best light online.
Episode Highlights:
- Aaron was licensed in 2000 and has seen all cycles of real estate. He wanted a flexible job and liked helping people.
- Karen staged her own home to sell in 2009 and began staging for her agent.
- When you’re selling your house, your home becomes a product.
- When you sell your house it should be 30% stuff and 70% air.
- The biggest stumbling block in staging is getting people to buy into de-cluttering.
- Balance hard surfaces and soft surfaces.
- Balance color.
- Show 60% architecture, 30% furniture, 10% accessories.
- Bring green into every room.
- Add a pop of color and some features.
- Photography is extremely important.
- People look at homes online long before they make an appointment for a showing.
- They use professional photographers.
- They also take their own pictures with wide-angle lenses before bringing in the photographer to get a sense of things they might be missing.
- They have three storage units full of staging furniture they can provide to clients.
- Ryan Kiefer describes how staging helped him to sell his home three years ago.
- Buyers have a hard time envisioning themselves in homes that aren’t move-in ready.
- A house that shows well has an emotional advantage.
- More inventory is coming and the market will balance.
3 Key Points:
- When selling your home, it becomes a product.
- The biggest stumbling block to get sellers to buy into is de-cluttering.
- Using professional photographers is incredibly important in this online world.
Resources Mentioned: