"I would say that that is the number one thing that agents tell us they love about Rainbow, and that they believe differentiates Rainbow. It's this idea that I think if you look at the sort of the last 10 to 15 years with InsurTech, there have been more like religious decisions. We do not hire humans, because we have software to do everything. And I think as the standard again, it goes back to sort of how things change as the market evolves, as the role of technology becomes more sophisticated. Sort of the expectations of people are, we also want to be able to talk to someone if we have a question." - Bobby Touran
In this episode of InsurTech Amplified with Bobby Touran, co-founder and CEO of Rainbow, we explored how technology is reshaping the insurance industry. Bobby emphasized the need for integrating software development DNA into decision-making processes within insurance companies, advocating for a continuous underwriting approach. This method allows for real-time risk assessment and premium adjustments based on dynamic data from businesses, particularly in the restaurant sector. By leveraging data from POS systems, online reviews, and other sources, Rainbow ensures precise risk evaluation and tailored insurance solutions.
Additionally, Bobby highlighted the importance of strong agent relationships and company culture. Rainbow’s focus on agent success through personalized support and seamless quoting experiences helps agents deliver exceptional service. Bobby also underscored the significance of specialization in underwriting, which allows Rainbow to deeply understand the unique risks of specific industries, like restaurants. This specialization, combined with a culture of kindness, intelligence, and teamwork, positions Rainbow at the forefront of modernizing insurance through technology.



