<p>Join Alan Edgin and Lane Kent, CEO of Independence Pet Group as they discuss the evolution of pet insurance and pet insurance marketing.  Hear about trends, new kinds of insurance, and the role of data in evolving products.  Lane also elaborates on the culture of innovation at Independence and how they promote innovation. </p><p>Insurance Innovation, brought to you by e123.</p>

Jon Karlin - Can IMOs create insurance products?

Insurance Innovation covers interesting topics for life and health insurance marketers and execs. We focus on topics that matter to marketers, carriers and service providers - what is selling, who is buying, marketing tactics and techniques, using data effectively, platforms for marketing, career advice and of course innovation.  We feature executive guests who bring a wide range of experiences across insurance categories and channels of distribution.  Our host Alan Edgin leads the conversation based on his own 20+ years of experience in the business, with sales and marketing experience at carriers, IMOs and his own IMO.  Join us!  Send feedback or requests for specific guests to podcast@e123insurtech.com