Inspired Marketing
Inspired Marketing
Relationship One
Inspired Marketing: DXC Technology’s Nick Panayi on Pursuit Marketing
29 minutes Posted Nov 13, 2017 at 11:00 am.
0:00
29:11
Download MP3
Show notes

ABM flipped the funnel, but Nick Panayi managed to flip it again with his new marketing strategy he has coined "Pursuit Marketing". As VP of Brand Demand and Digital Marketing at DXC technologies Nick’s goal is to prove the value of marketing to the rest of the organization and he’s doing just that. Hear how Pursuit Marketing is helping his team and organization in this episode of Inspired Marketing.