Inspired Marketing
Inspired Marketing
Relationship One
Inspired Marketing: Polycom's AJ Sedlak on Running Multiple Nurture Streams
18 minutes Posted May 2, 2017 at 10:00 am.
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We always love to share the stories of modern marketing powerhouses, especially when they are one of our outstanding clients. AJ Sedlak, the Senior Marketing Automation Manager for Polycom, sat down with us at Modern Customer Experience to talk about all things Oracle Eloqua Campaign Canvas. AJ and his team created their own system utilizing a Key Master and Gate Keeper (yes, Ghostbusters reference), they have managed to skyrocket unique open rates throughout each and every nurture campaign.