Inspired Marketing
Inspired Marketing
Relationship One
Inspired Marketing: Fluke's Mandy Allen on Measuring Marketing Impact
33 minutes Posted Dec 12, 2016 at 4:19 pm.
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Join the rest of us modern marketers as we learn how one Microsoft Excel junkie used data to transform a dated marketing strategy. In this episode, Mandy Allen, a digital marketing leader at Fluke, shares her story of overcoming legacy processes and mindsets to challenge Fluke to use data to make better marketing investment decisions.