Inspector Toolbelt Talk
Inspector Toolbelt Talk
Ian Robertson
Continuing Education - The Ultimate Marketing Engine
45 minutes Posted Dec 10, 2025 at 2:00 pm.
Welcome Back And Topic Setup
Carrie’s Background And Solo Model
Lunch And Learns: Costly And Ineffective
Discovering CE As Marketing
Building A State‑Approved Course
Storytelling, Photos, And Engagement
Aligning Inspectors And Agents
Packaging Ancillary Services Through Education
Best‑Selling Class Topics That Work
Setting Expectations To Save Deals
Street Cred And Expert Positioning
Barriers To Entry And How To Start
0:00
45:25
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Show notes
Forget cold calls and cookie trays—authority is the best marketing, and the fastest way to earn it is by teaching. We sit down with solo inspector Carrie Cheek of Rosie Home Inspections to unpack how building state‑approved continuing education turns a room full of agents into a trusted referral network. From her early, expensive experiments with lunch and learns to consistently packed CE classes, Carrie shares the exact steps she used to stand out, connect with top producers, and boost reven...