Wendy Lund, Chief Client Officer at Health@WPP, is an award-winning healthcare marketing powerhouse, leading initiatives that not only focus on women's health but also highlight how businesses can thrive when women thrive. In Epi 36 of Insider Interviews with Media and Marketing Experts, Wendy shares with host E.B. Moss how fostering innovation in women's health -- in treatments or technology -- is a smart business investment opportunity, too. When it comes to information, Wendy is a proponent of accurate and accessible health content. With abundant misinformation circulating, she acknowledged the dual role of social media as both a friend and foe. Finally, Wendy articulated the imperative—that collective action and corporate responsibility are pivotal. She urged companies to think creatively and inclusively, and shared inspiring case studies, like WPPs with NextDoor, or innovations like Ford's design of a seatbelt for women post-mastectomy to illustrate how companies can contribute beyond their traditional roles. Whether you're in healthcare, technology, advertising, or any other sector, there are opportunities to make a difference – creating a win-win for women and for companies. If this conversation resonated with you, you can make a difference in the growth of this podcast by sharing it and leaving a comment or review. Or even support it at buymeacoffee.com/mossappeal ! THANK YOU!