Get the scoop on sponsoring the MARATHON in 15 minutes flat! Insider Interviews host, E.B. Moss, raced through the Javits Center as New York Road Runners were helping their partners prep to receive 100K + visitors to grab bibs, bags and prizes in advance of the TCS New York City Marathon! Hear quick takeaways from: New Balance, United Airlines, Tata Consultancy Services, Mastercard and Citizens (with Artie Athas of NYRR leading it off and Bree Fowler weighing in on the value of a good sponsorship!) they discuss their motivations and the impact of their sponsorship. Highlights include New Balance's massive retail setup, TCS's Future Athlete Project showcasing innovative sports technology, Mastercard's data on the marathon's economic impact on small businesses, United Airlines promotion and travel tech and Citizen's goal to "edutain." Each brand shares unique perspectives, from fostering community involvement to leveraging technology for enhanced health and well-being, as their goal for marathon sponsorships! KEY MOMENTS: