Matt Repicky, Chief Brand Officer of Tailored Brands – known for Men’s Wearhouse and Jos. A. Bank – shares what he’s learned about making iconic brands more culturally relevant. With a career trajectory that included Accenture to Amazon, a stint in Pharma, even leading global brand marketing for the Barbie brand at Mattel, Insider Interviews host E.B. Moss calls Repicky a "marketing polymath." Learn what he’s learned -- going from dolls to men. In Repicky’s current home of the past five years he's been modernizing marketing for men's fashion, which he’s done through keeping tabs on culture and leveraging customer insights, evolving the brand messaging with a refreshing use of humor. Repicky has also switched up the Tailored Brands media mix – from heavy direct mail to embracing TikTok and Pinterest and podcasting. When he shared his POV on DOOH, Moss intro’d a new segment called, "The Inside Scoop." In its inaugural appearance on Insider Interviews, Barry Frey, CEO of trade association DPAA, gave a five minute download on how DOOH is doing attribution and programmatic, to growing the careers of out-of-homers. (Those seeking a deeper dive should attend their full day Video Everywhere conference in New York.) Repicky continued with their considerations of Retail Media and how he applies learnings from the cultural zeitgeist to Tailored Brands’ messaging. Through it all, Repicky is proud to lean in to Tailored Brands purpose-driven campaigns, such as supporting Veterans' organizations, and living his personal brand through mentorship and supporting LBGTQIA.