Three industry leaders are disrupting news, brand safety analysis, and media buying. And Insider Interviews host, E.B. Moss, spoke to them during the Consumer Electronics Show (CES). Episode 16 features three segments on the hottest topics in the media, marketing, and advertising world. (Yes, they also talked about CES celeb sightings and some cool tech!) First, Matt Prohaska, CEO of Prohaska Consulting and Brian Norris, CRO of E.W. Scripps, explain why they’re on a mission of Rebranding the News – an initiative that emphasizes the valuable – and actually brand safe -- environment of News for advertisers. Get the facts -- with no alternatives - about the quality audiences good journalism attracts and why keyword blocking is hurting even our society. Next, Catherine Walstad and Aaron Lange from Marketing Architects explain their unique “un-agency” business model, innovative proprietary media buying tech, and the future of advertising in the shifting TV landscape. Finally, Tamara Zubatiy, CEO/Co-Founder of Barometer, unpacks the power of how their AI-driven platform identifies brand safety and contextual targeting opportunities in content – starting with podcasts. Listen to gain key insights from these ad hoc conversations captured in Las Vegas, and learn about improving efficiencies and effectiveness in media, marketing and advertising.