Show notes
E.B. Moss, a B2B podcasting and marketing expert, is normally the host of Insider Interviews, but in this bonus episode she joins PR pro Julie Livingston to talk about how to bring a brand's full personality to air and make a lasting connection with an audience. Oh, and drive business. Because, as E.B. reminds us, "people buy from people they like." So how to make your B2B content and executives more likable?
They discuss these tips and topics:
- Know your why -- and your what: Why do you want to start a podcast? And what's in it for me as a listener? Those answers will inform the rest of your strategy. Whatever that is, make it compelling!
- If you can't seat the best spokesperson who may be more junior but effervescent, you can train the bigger brass to be likeable and mic-able. And PS: that begins with having a good mic!
- And how will you make your guests shine? Because frequently you'll seat your prospects or customers, so you'll definitely want to put them in their best light. That takes preparation. Ask your guests for what they'd most like to discuss...but come prepared with personal insights that will humanize them as well in conversation.
- Understand the value(s) of creating a B2B podcast. Hint: It's not in tons of listeners! podcasting is just another form of your sales collateral. Then, consider leveraging AI to help you create your transcription into good show notes and social media posts: consider trying Swell AI, Podium, Listener.fm or Capsho, who spoke with E.B. in Insider Interviews Season 2, Episode 5. Then turn your show notes into a blog post for your site or social.
- And once you've proven your host has exhibited the power of personality, your exec will be more likely to be invited to guest on other shows! It’s a flywheel.
Clearly, everything is a reflection of your brand so how much you employ humor or human touches might be a balancing act: Your podcast might be the place where you can be a little less serious, and perhaps your site is where you're a little bit more formal. But do express the personality of your company and your executives. They're your megaphone. They should wield the power of personality.
This episode is packed with insights and practical tips to help you create a successful B2B podcast. But you may want help beyond these 20 or so minutes, so please ask about E.B.'s "No More Bored Rooms" Podcast Launch Training! [email protected]
And please follow, share, and review this show! That's great B2B marketing too!
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-
They discuss these tips and topics:
- Know your why -- and your what: Why do you want to start a podcast? And what's in it for me as a listener? Those answers will inform the rest of your strategy. Whatever that is, make it compelling!
- If you can't seat the best spokesperson who may be more junior but effervescent, you can train the bigger brass to be likeable and mic-able. And PS: that begins with having a good mic!
- And how will you make your guests shine? Because frequently you'll seat your prospects or customers, so you'll definitely want to put them in their best light. That takes preparation. Ask your guests for what they'd most like to discuss...but come prepared with personal insights that will humanize them as well in conversation.
- Understand the value(s) of creating a B2B podcast. Hint: It's not in tons of listeners! podcasting is just another form of your sales collateral. Then, consider leveraging AI to help you create your transcription into good show notes and social media posts: consider trying Swell AI, Podium, Listener.fm or Capsho, who spoke with E.B. in Insider Interviews Season 2, Episode 5. Then turn your show notes into a blog post for your site or social.
- And once you've proven your host has exhibited the power of personality, your exec will be more likely to be invited to guest on other shows! It’s a flywheel.
Clearly, everything is a reflection of your brand so how much you employ humor or human touches might be a balancing act: Your podcast might be the place where you can be a little less serious, and perhaps your site is where you're a little bit more formal. But do express the personality of your company and your executives. They're your megaphone. They should wield the power of personality.
This episode is packed with insights and practical tips to help you create a successful B2B podcast. But you may want help beyond these 20 or so minutes, so please ask about E.B.'s "No More Bored Rooms" Podcast Launch Training! [email protected]
And please follow, share, and review this show! That's great B2B marketing too!
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