In Epi 6 of Insider Interviews, Erin Levzow, CMO of Museum of Ice Cream, describes on how the company brings out the joy and wonder of childhood in each of their five locations. Levzow walks us through the activities, like having guests walk through a banana split display or sliding in to a sprinkle pool, that allow attendees to take a break from the digital world and reconnect with each other. She also explains how the brand is purpose-driven, welcomes anyone and everyone, and uses data-targeting for good not evil, while capitalizing on today's need for human connection IRL.
In addition, Levzow shares her candid "can-do" personal brand style, always aiming to say "yes...and", while helping push others along. Plus, hear about her path from marketing casinos in Las Vegas to Del Taco everywhere, and how just raising her hand and THEN figuring it out led her to the C-Suite, and multiple marketing awards.
You'll learn how brands like Kendra Scott leverage "bananas and baubles" and Three Wishes cereal can top off a perfect cone or partnership.

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