Marissa Solis was tapped lead media, sports, and partnerships for the core brands of Frito-Lay North America just a few months before we all faced a pandemic. Her new reality was to help smoothly and quickly do the equivalent of turning a battleship. But this former head of a new cross-functional Hispanic Business Unit at PepsiCo had helped double beverage sales among U.S. Hispanic consumers in a short time, so she was the right woman for the job. Her through line -- and recipe for success? It always has to start with the consumer. In Episode 17 Marissa tells Insider Interviews host E.B. Moss about the joy and challenges of her whirlwind days, how brands today must be agile and community minded, and how Frito-Lay brands such as Doritos and Tostitos each speak to specific audiences.
Interesting stories in this B2B podcast focused on the human side of executives in media and marketing include how Tostitos shifted from an already planned Cinco de Mayo stunt to the cause-oriented Salsa for Cinco, and the way the company offered its own ad space to help #AmplifyBlackVoices.