Larry Kimmel helped market two words that reminded millions of people around the world to remember the Holocaust. Even the Pope. He's advised CEOs and CMOs, politicians and pro-social teams how to get their words out. This former Chairman of the Direct Marketing Association and head of Grey Direct shared his thoughts on today's standout marketing tactics to the realities of Facebook. Hear his specific and thoughtful ideas in Epi 13 of Insider Interviews with E.B. Moss. You'll learn what led him to create strategic marketing consultancy, Rung-UP, why he calls it the first "C2C" agency, and why these days social is all about the pro-social for him.