I sat next to Carl Fremont, CEO, Quigley-Simpson and formerly Chief Digital Officer, MEC, on a direct flight from LA and gained non-stop learnings about direct marketing and advertising. For Epi. 11 of Insider Interviews Fremont shared more, including:
• Is “direct marketing” different from DTC?
• How the pandemic accelerated the alternative business channels
• How to capitalize on eCommerce and speed path to purchase
• Why a good consumer experience starts with fostering diversity
Oh, and how his dad unknowingly sparked his love of vintage radios. Buckle up for industry insights.