The traditional annual budget process is broken. It is rigid, backward-looking, and not operationally fit to keep up with today's fast-moving markets. Top-performing companies are outpacing peers by budgeting differently. Matthew Maloney, Karen McLoughlin, and Michele Tam join us to discuss their recent article on how top-performing companies are transforming the budget from a control mechanism to a dynamic road map for driving growth. They share how leading CFOs are more closely linking the budget to strategic priorities, and how harnessing AI enables a data-driven, forward-looking approach.

Related insights

Your budget is killing your strategy—here are four ways to fix it

The CFO as growth leader: A conversation with Levi’s Harmit Singh

CFOs have been concerned about geopolitical impacts for months

Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/

See www.mckinsey.com/privacy-policy for privacy information