Kelly and Tobie continue their conversation with Ryan Birkicht, Director of Communications at PeopleForBikes. They delve deeper into how the Outdoor Industry Association and PeopleForBikes are evolving as trade associations, making it easier for their members, non-members and bike-curious parties to access and utilize data to grow their business. 

Sign up for PeopleForBikes’ “The Break”: https://www.peopleforbikes.org/take-action/the-break-signup?eid=132908

Sign up for OIA’s “The Outdoors”: https://outdoorindustry.org/outdoorist

Browse the PeopleForBikes Resource Marketplace: https://resources.peopleforbikes.org/