From Lake Las Vegas, Nevada, SHRM Chief Marketing Officer Tina Beaty goes Inside the ICE House to explain why every company must operate like a media company to cut through today’s constant noise. She shares how owning a clear point of view, humanizing brands through leadership voices, and engaging employees as ambassadors are essential to authentic storytelling. Beaty also discusses using AI as a tool for efficiency—not a replacement for human insight—and how SHRM has embedded content strategy directly into its business strategy to drive long-term relevance and impact.

April 2026 Rewind: "Best of" Inside the ICE House

Inside the ICE House, a podcast produced by Intercontinental Exchange, takes listeners behind the historic façade of the New York Stock Exchange and inside the global financial marketplace. The episodes, recorded in the Library of the NYSE, features conversations with leaders, entrepreneurs and visionaries who walk through our doors with a dream of building businesses and changing the world. Their stories have made the NYSE, now part of ICE’s ecosystem of markets, clearing houses, data provider, and listings services, an indispensable institution for over 225 years.