If you want greater influence as a professional services provider or recognized expert, then pay close attention. In today’s modern world narcissism is rewarded with applied correctly.

Don’t fall into the trap of focusing on yourself. If you’re a service provider or looking for new opportunities then the only thing that works consistently is focusing on the needs and desires of your audience.

Don’t make the mistake of falling for what’s popular, that next shiny object could cost you more than your credibility. When you focus on the audience you connect and create the action necessary to help them and you.