This week Sinead O'Connor, Head of Storylab and Philip Kampff, MD of Vision Independent Productions discuss the benefits of branded content, it's effectiveness and how it's evolved from luxury to necessity.

Ep, 27 - Why UX matters.

Inside Marketing is a podcast and content series brought to you by Dentsu Aegis Network and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.