This week Chris Brennan, Business Director at iProspect Ireland chats to the team about the evolution of digital display advertising over the last 25 years and why it hasn't always delivered on its promise.

Ep. 17 - Efficiency and Effectiveness

Inside Marketing is a podcast and content series brought to you by Dentsu Aegis Network and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.