Sini’s family fled Former Yugoslavia 1992 and found refuge in Austria where he quickly learned the most important skill of his life: adapting to new circumstances. Since then, Sini received an MBA from UC Berkeley and helped companies like BMW, Lucid Motors and Apple for ten years to release new tech into the world.   In 2019, Sini left Apple as he realized that he needed to adapt once again... this time to a new reality in which digital technologies have been creating distractions that keep us away from realizing our dreams.   He currently lives in San Francisco where he wrote Untethered and where he helps clients overcome distractions, create healthy habits and achieve their dreams with the use of their devices.   https://www.asksini.com