Media turned social on the internet only a few years ago, yet it did not take social media a lot of time to seep into our daily lives. Social networks like Facebook and Twitter only gave it an icing. Phone apps and other location based services have enabled people to interact amongst themselves and companies now have jumped in to not just market their products, but also to provide better customer service. In this podcast, Senior Asst Editor, Rohin Dharmakumar and Special Correspondent, N S Ramnath join us to talk about their cover story on social media.