While the pace of global, economic and tech developments has made change a constant inevitability for organisations, there is a big difference between change that just happens and change that is planned.    We see change as opportunity. So, we’ve combined our understanding of complex corporates with change management theory to develop our own comms framework – to help drive and support effective organisational change. If you’re interested in hearing more and would like to be taken through the full insight presentation pack, please contact us at sydney@sixblackpens.com Guests: Interviewer: Emma Burn – Head of Strategy, Six Black Pens Interviewee: Joe Mayock – Head of Creative, Six Black Pens

The Importance of Tailoring Communications to Life Stages and Mindsets

We’re a curious bunch here at Six Black Pens [www.sixblackpens.com]. We love brilliant, beautiful creative. But we want to know why it works. We love the excitement of big campaigns, splashes of colour and brilliant headlines. But we want to know what people think, what moves them and what makes them behave the way they do. We’re about the art as well as the science of communications. That’s why we’ve put together this Inquisitive Minds podcast series. We judge our work by how effective it is. We look at creative – and beyond it. We dig into insights and psyches and mindsets and data and all the things that shape the decisions customers make. Because we know that with a little bit of smarts, we can uncover a whole lot of insights.