Love a Brand? It Can Be a Tense Relationship from Innovative Business

Innovative Business

Hankamer School of Business at Baylor University, Justin Walker, Nick Cline

Love a Brand? It Can Be a Tense Relationship

37 minutes Posted Jan 17, 2023 at 6:00 am.

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Assistant Professor of Marketing Claudio Alvarez identifies "relational tensions" between consumers and the brands they interact with every day.