Innovation Fuel: Real-World Business Cases
Innovation Fuel: Real-World Business Cases
Gelareh Farhadian and Dave Keighron
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Data-Driven Storytelling for Marketing Success
41 minutes Posted Jan 15, 2026 at 5:00 pm.
(05:04) Dave: When we talk about data, there's a couple different elements
(01:26) You've built a reputation around turning data into stories
(06:19) The US government had tremendous access to global data at a very early stage
Privacy and data issues are huge challenges for marketers today
How can businesses use data in storytelling to build better define the place in the
What makes customers trust the message if it's come from data
When focusing on wrong data led a business to send a wrong message
How do you help teams inside companies use data stories to help customers
Do you think that data analysis can support lobbying
How can our listeners connect with Livingston Strategies and learn more about you
You think AI marketers should have certification to work on primary and secondary data
Innovation Fuel is powered by Cat. Big Ideas don't grow by Themselves
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Show notes
In this episode of Innovation Fuel, we are joined by Cindy Greenglass, a thought leader in data-driven decision-making and storytelling with data. With over 20 years of experience, Cindy shares her insights on transforming raw data into compelling narratives that drive business success. We discuss the importance of data context, the evolution of data accessibility, and how businesses can leverage storytelling to connect with their audiences. Tune in for an enlightening conversation that will ...
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