Innovation Fuel: Real-World Business Cases
Innovation Fuel: Real-World Business Cases
Gelareh Farhadian and Dave Keighron
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Beyond Ads: How AI, Intuition, and Ethics Shape Modern Marketing
22 minutes Posted Dec 25, 2025 at 5:00 pm.
Introducing Satvic Sinha — AI-powered marketer, growth strategist, and global brand builder.
From Fortune 500 brands to startups, working at the intersection of creativity, data, and technology.
Why thinking in isolated ad campaigns limits growth and how “marketing levers” change the game.
Understanding awareness, acquisition, and retention as distinct challenges requiring different strategies.
Where to start when dropped into a startup or underperforming brand.
Why using the same landing page for acquisition and retention hurts growth.
Personalized messaging, simplified journeys, and psychology-driven retention.
What platforms tell you — and what they never will.
How to shift communication between preference and purchase stages.
Coca-Cola, Mountain Dew, Jaguar — and the power of emotional positioning.
How refining retention messaging fixed a costly mistake.
Where AI helps, where it doesn’t, and why it won’t replace strategy.
Where ethical lines blur — and how marketers should think about data use.
The awareness vs. fallback framework for finding low-cost growth opportunities.
Mad Men, manipulation, and the marketer’s responsibility today.
AI, automation, regulation, and the shift toward owned media.
Understand human behavior, build empathy, and think beyond tactics.
LinkedIn, community, and continuing the conversation.
Final thoughts and episode wrap-up.
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In this episode of Innovation Fuel, hosts Dave and Glory sit down with Satvic Sinha, a global marketing leader and head of growth at Saura, known for transforming messy business challenges into structured systems for growth. With over a decade of experience leading campaigns for brands like Samsung, Honda, Coca-Cola, and Reckitt Benckiser, Satvic shares how marketers can go beyond ad campaigns to build sustainable systems that drive awareness, acquisition, and retention. He dives into h...
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